Let’s address the gorilla in the room…

…i.e. The (main) problem with Most Content Today.

(And to be completely honest: we had this problem ourselves when we started out!)

You’ve seen it before:

–› Pages filled with fluff and waffle that barely raise an eyebrow – let alone convince. (ughhh)

–› Copy that drones on, losing your interest before you’ve even reached the ‘Good Part.’ (wrongly considered by most writers to be the “CTA”)

–› Clichéd phrases that make your eyes roll 🙄 (You know, the ones that are so overused, they lose all meaning).

–› Jargon-heavy sentences that need a dictionary by their side – Serious questions: who talks like that?.

–› Endless paragraphs that seem to go on forever… and ever… and ever..

–› Calls-to-action so weak…frankly, they couldn’t motivate a napping cat. 😴

–› A tone so “bland” – to put it bluntly! – it’s like reading a user manual for a toaster.

It’s everywhere. On every:

–› Landing page

–› Product description

–› Email campaign

–› Social media post

–› Article

…and everything in between.

(Content that blends in well with your grandma’s wallpaper).

The main issue? The (primary) mistake?

Most writers fail to understand their target audience in the way they should…

In other words…

What will make the target audience:

– Think. “Wow, this is exactly what I was looking for!” 

– Feel. A connection that’s deeper than just words on a screen. 

(…as if they’re chatting with a good friend over coffee ☕).

– Act. Click that ‘buy now’ button without a second thought. 

(No one resists an offer that feels tailor-made for them.)

– Share. Excitedly tell their friends about your brand. (Word-of-mouth is still the best marketing – statistics don’t lie! 🗣️)

And these are just some of the “surface-scraping” factors…

…that create an ‘easily identifiable’ distinction between:

↳  Great copy (that builds a unique sense of rapport with a reader) with

↳  Bad content (that just “tells” –› doesn’t show jack about the provided value and nor does it target the pain points of ideal target customers)…

You’ll notice I didn’t use the word “copy” for the latter point. 

Reason? 

Frankly, there’s too much saturation with content out there…

…and, from experience, we can confidently let the cat out of the bag with this confession: 

The vast majority of this “content” was promoted to customers (like yourself) as “kick-ass copy” — while it was, in fact, normal content.

We always tell our clients, and those that learn from our copywriting masterclass: “Don’t make this mistake” (to our clients) “Don’t fool others with this mistake” (to our students.

The simple truth is → most content today misses the mark… by a mile! 

It’s like they’re speaking a different language – certainly not one that resonates with 

❌You, 

❌Your business, and, most importantly, not even

❌Your CUSTOMERS.

To compound the problem even more, 

It’s not even just about the words…

…it’s about the:

→ Connection… 

→ Engagement… HOOKING attention from the first word to the last.

→ Impact… Leaving a ‘lasting impression.’ 

→ Insight… Offering a fresh perspective. 

→ Authenticity… Crafting a voice that’s genuine and true to your brand 

(none of the exaggerating bull—t that puts every second reader back to browsing!)

These ^ are just a few of the points that most copywriters completely overlook…

And – not to put any disrespect on their name, but:

Copy that (truly) sells is only learned through one thing:

(this ‘one thing’ may sound like an old-school term, but it’s reality!)

Courses.

Networking.

Mentoring.

Creativity.

Empathy.

Feedback.

Wrong. Wrong. Wrong. Wrong.

…and wrong.

It’s none of those. 

(Seriously, it isn’t).

Try guessing what it actually is.

(And we’ll try to guess what’s in your mind).

Adaptability? (certainly important and a good guess – but we aren’t “chameleons”)

Strategic Thinking? (this isn’t a baseball match)

Technical Skills? (this is copywriting – not web dev)

Storytelling Techniques (kick-ass copy doesn’t require “Roald Dalph-like” vocabulary)

Just so you know → all ^ of these points are still necessary to build overtime.

But they aren’t the #1 requirement needed to produce copy that really connects with your ideal audience.

So, let’s break the ice:

That #1 aspect is EXPERIENCE —› in other words, having been in the trenches for dozens of companies…

…and knowing (like the back of your hand) what *actually* works in different industries — and when appealing to different audiences.

→ Using Simple Yet Powerful Language

→ Understanding the Audience 

→ Crafting Compelling Narratives

→ Keeping things concise and punchy

→ Showing. Not telling.

→ Putting the focus on the customer. Not the product/service.

(that’s to scrape the surface of what good copy requires 🥱)

———————————————————————————————————————

And here’s Where Maxtrenza Changes the Game…

At Maxtrenza, we believe in more than just ‘writing content’.

–We craft experiences (for your audience).

–We build relationships. 

–We solve (real) problems that your audience has

Our secret ingredient?

Simple. 

👉 We listen.

👉 We engage.

👉 We understand.

That’s “The Maxtrenza Difference”…

Every business has a 

–› Story. 

–› A pain point. 

–› A unique challenge.

–› A Dream 

–› A Voice 

–› A Goal 

—› etc. etc.

And your content needs to speak directly to that.

(So much so that if someone reads the first paragraph on your website — instantly, they should get a decent level of understanding on what you guys offer – and what sets you apart from the crowd).

That’s precisely what we ensure to do.

In addition to, of course…

→ Understanding Your Customers’ Pain Points.

(Our process begins with understanding).

At the end of the day, your business isn’t just another client.

It’s a world of its own—with its own challenges, audience, and goals.

We dive deep into what makes your business tick…

…Into the heart of your brand and uncovering the nuances that make you unique.

Whether it’s diving into market complexities or honing in on your customer’s deepest needs, we’re there.